I am a “connect-the-dots” guy. My broad experience across many roles, industries, and verticals helps me frame the business facts in ways that are cohesive, consistent, and compelling. Getting the data is relatively easy…identifying the story that is buried in the data is the challenge. I love connecting the dots in the business data to see the story and align strategic investment to maximize growth and profitability…do you know how your dots connect?
Some of my Experience Areas:
Brand Focus: retail pentagon, strategic initiative alignment
Awareness and Consideration: purchase funnel, branding media, prospect marketing,
Product and Service Rationalization and Optimization: pricing/promotion, assortment/market basket,
Customer Loyalty: customer satisfaction, customer service, incentive/loyalty programs, lifetime value
Operations: site performance modeling, multi-channel capability, staff optimization, compensation and incentives
Market Development: market share, acquisition targeting, network expansion/optimization,