Are you just floating along with the current in the business “stream”? Is your stream flowing smoothly? Or are there rapids and waterfalls ahead? Do you know? One thing for sure, the future will have unexpected twists, turns and bumps…and strong strategic planning will help businesses in the most dangerous “rivers” survive and flourish with less pain and more fun because you are planning ahead for risks, contingencies, and opportunities. Does that sound good to you? If so, let’s talk!
Some of my Experience Areas:
Brand Focus: retail pentagon, strategic initiative alignment
Awareness and Consideration: purchase funnel, branding media, prospect marketing,
Product and Service Rationalization and Optimization: pricing/promotion, assortment/market basket,
Customer Loyalty: customer satisfaction, customer service, incentive/loyalty programs, lifetime value
Operations: site performance modeling, multi-channel capability, staff optimization, compensation and incentives
Market Development: market share, acquisition targeting, network expansion/optimization,